With over two decades in styling, I bring a refined eye for crafting captivating visuals across e-commerce, lookbooks, campaigns, and editorial content. Since 2018 I’ve defined styling direction, created tailored guidelines, trained teams, and curated unique pieces to elevate the digital presence of clients.
As Head of Styling at The Sting Studios, I built and led an expert e-commerce styling team, streamlining workflows to enhance daily content. Previously, as Senior Photo Stylist at G-Star RAW, I have given styling direction for both e-commerce and campaigns while mentoring junior stylists. This diverse experience across editorial and commercial projects enables me to deliver cohesive, brand-driven aesthetics that resonate with audiences across digital platforms.
Photo stylist & Visualist
RESUME
Interim head of styling 2021-2023
Pekkala Styling
Freelance stylist 2018- onwards
The Sting Studios
Senior stylist 2015-2019
G-Star RAW
Freelance fashion, interior & lifestyle stylist and writer
In-house stylist and producer
Styling assistant
Visual merchaniser
Bestseller Finland
Visual merchandising coordinator
Ilta-Sanomat
Sanoma Magazines
Me Naiset
H&M